{"product_id":"aura-purple-remove-brassiness-shampoo-500ml","title":"Aura - Purple Remove Brassiness - Shampoo - 500ml","description":"\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-updated-hr-color\" id=\"model-response-message-contentr_b4d72bb296273e24\" aria-live=\"polite\" aria-busy=\"false\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_402b370c7b3c8286\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_15ec489c604140ed\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_9eb3334d1d7494ef\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_788f427e91c41c46\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003ch2 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eAURA Purple Shampoo - Remove Brassiness - Premium Toning Care Solution\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eStep into the world of flawless blonde maintenance with the \u003cb data-path-to-node=\"1\" data-index-in-node=\"60\"\u003eAura Purple Shampoo (Remove Brassiness) 500ml\u003c\/b\u003e, a premium technical breakthrough in professional hair care now available at \u003cb data-path-to-node=\"1\" data-index-in-node=\"183\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e. Engineered specifically for salons and individuals who demand pristine color purity, this deeply pigment-rich shampoo acts as the ultimate antidote to unwanted warmth. By depositing targeted counter-pigments directly onto the hair fiber, it instantly neutralizes brassy yellow and orange undertones, keeping cool blondes, platinum shades, silver highlights, and grey hair looking salon-fresh and exceptionally vibrant.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eFeatures and Benefits\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eAdvanced Anti-Brass Toning Matrix:\u003c\/b\u003e Formulated with high-potency violet pigments that instantly counteract warm yellow, gold, and brassy reflections in lightened hair, restoring a crisp, cool-toned finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eColor-Safe Cleansing:\u003c\/b\u003e A gentle, non-stripping formulation that effectively lifts away daily impurities and scalp buildup while actively preserving the structural integrity of delicate blonde highlights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eIntense Moisture \u0026amp; Refreshing Hydration:\u003c\/b\u003e Unlike traditional drying purple shampoos, this nourishing formula is balanced with hydrating agents that keep bleached and porous hair feeling exceptionally soft, silky, and manageable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eStructural Shine Enhancement:\u003c\/b\u003e Polishes the hair cuticles to reflect light evenly, eliminating the dull, matte appearance common in over-processed hair and replacing it with a radiant, high-gloss luminosity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,4,0\"\u003e\u003cb data-path-to-node=\"4,4,0\" data-index-in-node=\"0\"\u003eSulfate-Free \u0026amp; Paraben-Free:\u003c\/b\u003e Free from harsh, low-grade chemical detergents and stabilizers, ensuring absolute safety for sensitized scalps and chemically fragile hair fibers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,5,0\"\u003e\u003cb data-path-to-node=\"4,5,0\" data-index-in-node=\"0\"\u003eErgonomic 500ml Retail Pump:\u003c\/b\u003e Housed in a sleek, user-friendly 500ml bottle with a precision pump dispenser, making it an ideal choice for both professional backbar use and premium at-home vanity maintenance at \u003cb data-path-to-node=\"4,5,0\" data-index-in-node=\"210\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eHow to Use\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003eThoroughly wet your hair from roots to ends with warm water to expand the hair cuticles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003eDispense an adequate amount of Aura Purple Shampoo into your palms (wearing professional gloves is recommended to prevent temporary hand staining).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003eMassage evenly throughout the hair, working from the roots down to the ends to ensure uniform pigment distribution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003eLeave the shampoo to process for 1 to 3 minutes for regular maintenance, or up to 5 minutes for intense, high-impact ash toning. Monitor closely based on your current porosity level.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,4,0\"\u003eRinse thoroughly with cool to lukewarm water until the water runs completely clear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,5,0\"\u003eFollow up with a deeply hydrating conditioner or hair mask to seal the cuticles and lock in the cool-toned pigments. Use 1–2 times a week or whenever brassiness begins to reappear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eFAQs\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eWhat does the Aura Purple Shampoo do for blonde hair?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003eIt uses highly concentrated violet pigments to chemically counteract and neutralize unwanted yellow and brassy tones, restoring a clean, cool, platinum, or ash-blonde appearance.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eHow often should I use this purple shampoo?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"13\"\u003eIt is recommended to use it 1 to 2 times a week, alternating with your regular daily shampoo, or whenever you notice warm yellow undertones returning to your hair.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003eWill the Aura Purple Remove Brassiness Shampoo turn my hair purple?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"15\"\u003eIf left on highly porous, over-bleached, or white hair for too long, it can leave a temporary lilac tint. If this happens, simply wash your hair next time with a regular clarifying shampoo to remove the excess pigment.\u003c\/p\u003e\n\u003cp data-path-to-node=\"16\"\u003e\u003cb data-path-to-node=\"16\" data-index-in-node=\"0\"\u003eIs this shampoo suitable for natural grey or silver hair?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"17\"\u003eYes, absolutely. Natural grey and silver hair frequently turns yellow due to environmental pollutants, heat styling, and UV exposure. This shampoo effectively neutralizes that dinginess, leaving silver hair bright and clean.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003e\u003cb data-path-to-node=\"18\" data-index-in-node=\"0\"\u003eCan I use the Aura Purple Shampoo on brown or dark hair?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"19\"\u003eIt will not lighten dark brown hair, but if you have a brunette balayage, ombre, or highlights that have turned brassy, the violet pigments will help cool down the lighter sections.\u003c\/p\u003e\n\u003cp data-path-to-node=\"20\"\u003e\u003cb data-path-to-node=\"20\" data-index-in-node=\"0\"\u003eDoes this purple shampoo dry out the hair like other brands?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"21\"\u003eNo, Aura has engineered this formula with built-in conditioning and hydrating agents specifically to prevent the dryness and stiffness often associated with standard purple shampoos.\u003c\/p\u003e\n\u003cp data-path-to-node=\"22\"\u003e\u003cb data-path-to-node=\"22\" data-index-in-node=\"0\"\u003eIs the Aura Purple Shampoo sulfate-free and paraben-free?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"23\"\u003eYes, it is strictly formulated without harsh sulfates or parabens, making it exceptionally safe for chemically treated, fragile, and sensitive hair.\u003c\/p\u003e\n\u003cp data-path-to-node=\"24\"\u003e\u003cb data-path-to-node=\"24\" data-index-in-node=\"0\"\u003eHow long should I leave the shampoo on my hair during a wash?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"25\"\u003eFor subtle toning, leave it on for 1 to 2 minutes. For maximum brass neutralization and ash results on resistant hair, leave it on for up to 5 minutes before rinsing.\u003c\/p\u003e\n\u003cp data-path-to-node=\"26\"\u003e\u003cb data-path-to-node=\"26\" data-index-in-node=\"0\"\u003eShould I use a conditioner after rinsing out the purple shampoo?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"27\"\u003eYes, always follow up with a professional moisturizing conditioner or treatment mask to close the hair cuticles, seal in the color pigments, and add maximum softness.\u003c\/p\u003e\n\u003cp data-path-to-node=\"28\"\u003e\u003cb data-path-to-node=\"28\" data-index-in-node=\"0\"\u003eWhere can I buy the authentic Aura Purple Remove Brassiness Shampoo 500ml in Australia?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"29\"\u003eYou can purchase the genuine 500ml bottle securely online or visit the showroom at \u003cb data-path-to-node=\"29\" data-index-in-node=\"83\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-path-to-node=\"31\"\u003eMaintain your pristine, cool-toned blonde perfection and banish brassy reflections for good. Protect your color investment, restore luxurious hydration, and deliver ultimate silver brilliance with \u003cb data-path-to-node=\"31\" data-index-in-node=\"197\"\u003eAura Purple Shampoo (Remove Brassiness) 500ml\u003c\/b\u003e, proudly supplied by \u003cb data-path-to-node=\"31\" data-index-in-node=\"264\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e","brand":"Aura","offers":[{"title":"Default Title","offer_id":52299937251559,"sku":"AURA-SHAMPOO-500ml","price":26.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7391\/1783\/files\/Aura_-_Purple_Remove_Brassiness_-_Shampoo_-_500ml5a5875c6ef1.jpg?v=1783823372","url":"https:\/\/oznailsbeautysupply.com.au\/products\/aura-purple-remove-brassiness-shampoo-500ml","provider":"Oz Nails \u0026 Beauty Supply","version":"1.0","type":"link"}