{"product_id":"12-reasons-purple-shampoo-400ml","title":"12 REASONS - PURPLE SHAMPOO - 400ml","description":"\u003ch1 data-path-to-node=\"2\"\u003e12 REASONS - PURPLE SHAMPOO - 400ml: The Ultimate Brass-Banisher for Blondes\u003c\/h1\u003e\n\u003cp data-path-to-node=\"3\"\u003eSay goodbye to unwanted yellow tones and hello to salon-fresh vibrance with the \u003cb data-path-to-node=\"3\" data-index-in-node=\"80\"\u003e12 REASONS Purple Shampoo\u003c\/b\u003e, now available at \u003cb data-path-to-node=\"3\" data-index-in-node=\"124\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e. Specifically engineered for blonde, silver, gray, and lightened hair, this potent violet-pigmented shampoo is a must-have for anyone looking to maintain a cool, clean aesthetic between salon visits.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eFeatures and Benefits:\u003c\/h3\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eIntense Violet Pigments:\u003c\/b\u003e Features professional-grade purple pigments that instantly neutralize stubborn brassy and yellow undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eBrightens \u0026amp; Clarifies:\u003c\/b\u003e Revitalizes dull hair, leaving blonde tones looking brighter, crisp, and more luminous.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003e12-in-1 Care System:\u003c\/b\u003e Beyond toning, it offers 12 essential benefits including moisturizing, detangling, and thermal protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eGentle Cleansing:\u003c\/b\u003e Formulated to cleanse effectively without stripping away the essential moisture that lightened hair desperately needs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cb data-path-to-node=\"5,4,0\" data-index-in-node=\"0\"\u003eStrengthens Fragile Strands:\u003c\/b\u003e Lightened hair can be delicate; this formula helps fortify the hair fiber to prevent breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,5,0\"\u003e\u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"0\"\u003eUV Protection:\u003c\/b\u003e Helps shield your hair from environmental stressors and sun exposure, which are leading causes of color fading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,6,0\"\u003e\u003cb data-path-to-node=\"5,6,0\" data-index-in-node=\"0\"\u003eSalon-Quality Results:\u003c\/b\u003e Get professional-level toning from the comfort of your own shower, trusted and supplied by \u003cb data-path-to-node=\"5,6,0\" data-index-in-node=\"114\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,7,0\"\u003e\u003cb data-path-to-node=\"5,7,0\" data-index-in-node=\"0\"\u003eSulfate-Free \u0026amp; Paraben-Free:\u003c\/b\u003e A gentle approach to hair care that prioritizes the health of your scalp and the longevity of your color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eHow to Use:\u003c\/h3\u003e\n\u003col start=\"1\" data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003eWear gloves if you have sensitive skin or a fresh manicure to avoid slight staining.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003eApply a generous amount of \u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"27\"\u003e12 REASONS Purple Shampoo\u003c\/b\u003e to wet hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003eLather and massage thoroughly, ensuring even coverage from roots to ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cb data-path-to-node=\"7,3,0\" data-index-in-node=\"0\"\u003eWait Time:\u003c\/b\u003e Leave on for 1–5 minutes depending on the desired level of toning (less time for subtle cooling, more time for intense ash results).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,4,0\"\u003eRinse thoroughly until the water runs clear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,5,0\"\u003eFollow with \u003cb data-path-to-node=\"7,5,0\" data-index-in-node=\"12\"\u003e12 REASONS Argan Oil Conditioner\u003c\/b\u003e, available at \u003cb data-path-to-node=\"7,5,0\" data-index-in-node=\"59\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e, for ultimate softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-path-to-node=\"8\"\u003eFrequently Asked Questions (FAQs):\u003c\/h3\u003e\n\u003col start=\"1\" data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eWill this turn my hair purple?\u003c\/b\u003e If left on too long on very porous hair, a slight lilac tint may occur. Simply wash with a regular shampoo to remove it.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eIs this shampoo suitable for natural gray hair?\u003c\/b\u003e Absolutely! It works wonders at removing \"yellowing\" from natural gray or white hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eHow often should I use it?\u003c\/b\u003e We recommend using it 1–2 times a week or whenever you notice brassy tones returning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eCan I use this on brown hair with highlights?\u003c\/b\u003e Yes, it will effectively neutralize orange\/yellow tones in the highlighted sections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,4,0\"\u003e\u003cb data-path-to-node=\"9,4,0\" data-index-in-node=\"0\"\u003eDoes it dry out the hair?\u003c\/b\u003e Unlike many toning shampoos, 12 REASONS is infused with nourishing ingredients to maintain hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0\"\u003e\u003cb data-path-to-node=\"9,5,0\" data-index-in-node=\"0\"\u003eIs it safe for daily use?\u003c\/b\u003e It is quite pigmented, so we suggest alternating it with a hydrating shampoo like the 12 REASONS Argan Oil Shampoo.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,6,0\"\u003e\u003cb data-path-to-node=\"9,6,0\" data-index-in-node=\"0\"\u003eDo I need a specific conditioner after?\u003c\/b\u003e While you can use any, we recommend a hydrating conditioner from \u003cb data-path-to-node=\"9,6,0\" data-index-in-node=\"105\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e to keep lightened hair soft.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,7,0\"\u003e\u003cb data-path-to-node=\"9,7,0\" data-index-in-node=\"0\"\u003eIs this product vegan-friendly?\u003c\/b\u003e 12 REASONS is known for its ethical formulations; check the label for specific vegan certifications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,8,0\"\u003e\u003cb data-path-to-node=\"9,8,0\" data-index-in-node=\"0\"\u003eWhy is my hair still brassy after one wash?\u003c\/b\u003e For stubborn brassiness, you may need to leave the shampoo on for the full 5 minutes or use it for 2-3 consecutive washes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,9,0\"\u003e\u003cb data-path-to-node=\"9,9,0\" data-index-in-node=\"0\"\u003eWhere can I buy the 400ml bottle?\u003c\/b\u003e You can purchase it directly through the \u003cb data-path-to-node=\"9,9,0\" data-index-in-node=\"75\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e website for fast shipping.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-path-to-node=\"10\"\u003eMaintain your perfect blonde and protect your investment with \u003cb data-path-to-node=\"10\" data-index-in-node=\"62\"\u003e12 REASONS Purple Shampoo\u003c\/b\u003e, the gold standard in color maintenance at \u003cb data-path-to-node=\"10\" data-index-in-node=\"131\"\u003eOz Nails \u0026amp; Beauty Supply\u003c\/b\u003e.\u003c\/p\u003e","brand":"Oz Nails \u0026 Beauty Supply","offers":[{"title":"Default Title","offer_id":51969399881959,"sku":null,"price":26.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7391\/1783\/files\/12_REASONS_-_PURPLE_SHAMPOO_-_400ml1.webp?v=1775888748","url":"https:\/\/oznailsbeautysupply.com.au\/products\/12-reasons-purple-shampoo-400ml","provider":"Oz Nails \u0026 Beauty Supply","version":"1.0","type":"link"}